Advertising Disclosure
Last Updated: December 10, 2025
At Sequoia, transparency is a core value we apply to every aspect of our business, including advertising and affiliate relationships. This disclosure explains how we approach advertising, affiliate partnerships, and monetization to help you make informed decisions.
We believe in honest communication about our business relationships and how they might influence the content and recommendations we provide.
Our Commitment to Transparency
We are committed to providing valuable information and services while maintaining full transparency about our business relationships and revenue sources. This disclosure is provided in accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising.
What This Means for You:
- We disclose all material connections with brands, partners, and affiliates
- Our recommendations are based on genuine assessment, not just compensation
- We clearly identify sponsored content and paid partnerships
- Your trust is more valuable to us than any single advertising relationship
Affiliate Relationships
What Are Affiliate Relationships?
An affiliate relationship exists when we recommend products, services, or tools and may receive compensation if you make a purchase or take action through links or references on our website. This compensation is typically a commission or referral fee paid by the third-party company.
How We Handle Affiliate Partnerships
Independent Evaluation
We only recommend products and services we have personally evaluated or believe would genuinely benefit our audience, regardless of compensation.
Clear Disclosure
When we include affiliate links, we clearly identify them and explain the relationship in a way that's easy to understand.
No Added Cost
Using our affiliate links does not cost you anything extra. The price you pay is the same as if you accessed the product or service directly.
Editorial Independence
Our recommendations are not dictated by affiliate partnerships. We maintain full editorial control over what we recommend and how we present it.
Current Affiliate Programs
We may participate in affiliate programs for:
- • Game development tools and software platforms
- • Analytics and data visualization services
- • Hardware and equipment suppliers for arcade operations
- • Professional services relevant to arcade and gaming businesses
This list may be updated as we form new partnerships that we believe would benefit our audience.
Sponsored Content
Identification of Sponsored Materials
Sponsored content refers to material that we create or publish in exchange for compensation from a brand or organization. This compensation may include direct payment, free products or services, or other forms of consideration.
How We Label Sponsored Content
- • Clear "Sponsored" or "Paid Partnership" labels
- • Disclosure at the beginning of content
- • Identification of the sponsoring brand
- • Transparent communication about the relationship
Our Standards for Sponsors
- • Must align with our values and audience interests
- • Products/services must be high quality
- • Must allow honest opinions and reviews
- • Cannot compromise our editorial integrity
Brand Partnerships
We occasionally partner with brands for longer-term collaborations. These partnerships are carefully selected based on alignment with our mission to bring Silicon Valley innovation to arcade development. All such partnerships are clearly disclosed, and we maintain the right to provide honest assessments even within partnership arrangements.
Third-Party Advertising
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks use cookies and similar technologies to show ads based on your browsing activity and interests.
Common Ad Networks We May Use:
Google AdSense
Contextual and display advertising
Programmatic Advertising
Automated ad buying and placement
Remarketing Services
Targeted ads based on site visits
Native Advertising
Ads designed to match site content
Behavioral Targeting and Personalization
Some advertising partners use behavioral targeting to show you ads based on your interests and browsing behavior. This involves:
- • Collecting data about which pages you visit on our site and other sites
- • Using cookies to remember your preferences and browsing history
- • Creating profiles based on your interests to show relevant ads
- • Sharing anonymized data with advertising partners for optimization
You can learn more about how to control these practices in our Cookie Policy and Privacy Policy.
User Rights and Controls
Managing Your Advertising Experience
You have several options for controlling the advertising you see:
Cookie Preferences
Manage your cookie settings through our Cookie Policy page to control advertising cookies and tracking.
Browser Settings
Configure your browser to block third-party cookies or use privacy-focused browser extensions to limit tracking.
Ad Personalization Opt-Out
Use industry opt-out tools like the Network Advertising Initiative or Digital Advertising Alliance opt-out pages to limit personalized advertising.
Google Ad Settings
If you have a Google account, manage your ad personalization settings directly through Google's Ad Settings page.
FTC Compliance
This disclosure is made in accordance with the Federal Trade Commission's 16 CFR Part 255, "Guides Concerning the Use of Endorsements and Testimonials in Advertising." The FTC requires that we clearly disclose any material connections we have with brands or products we recommend.
Material Connection Definition
A material connection is any relationship that could affect the credibility of our endorsement or recommendation. This includes:
- • Financial compensation or commission payments
- • Free products or services received for review
- • Business relationships or partnerships
- • Employment or contracting arrangements
- • Any other benefit that might influence our recommendation
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices, new partnerships, or regulatory requirements. The "Last Updated" date at the top of this page indicates when the most recent changes were made. We encourage you to review this disclosure periodically to stay informed about how we approach advertising and monetization.
Questions or Concerns?
If you have questions about our advertising practices, affiliate relationships, or this disclosure, please contact us. We value transparency and are happy to provide additional information about our business relationships.
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